Worshipping at the Altar of Athletes

For fans around the world, football is not just a sport. It is a religion. So, when one of their greats, Cristiano Ronaldo, moved two Coke bottles out of the frame in a news conference last week and held up his “agua” instead, the people listened. And when football fans listen, they listen with their wallets. In the aftermath of the interview, Coca-Cola stock plummeted 1.6%. If you ever wondered if one man could make a…